The next generation of marketing
Email marketing
Email marketing is proving to be the most cost effective small business promotional tool to come along for some time.
Campaigns are accurately measurable, you can see..........
* who opened your mail
* who they forwarded it to
* which links they clicked on
and much, much more..........
Email marketing generates leads, increases traffic to your website, and is also interactive with your customer.
Once set up the cost is minimal, especially in comparison with posting out printed media.
It may seem as though everyone is using email marketing, but not everyone is using it effectively. To keep your messages in the ‘Inbox’ and not relegated to ‘Deleted Items’, you need to be different and stand out from the crowd.
We don’t produce plain email newsletters sent using a text only email client. We provide fully functional html email marketing (based on the same language used to produce web pages).
You can have;
* links to your own and/or partner websites
* images
* formatted text
* company logos
* all mirroring your corporate identity.
The trick is to create an email message that your customers actually look forward to, because it gives them interesting relevant news or information, not necessarily just about your company’s products or services. Have you recently been involved with a charity fundraiser, a fun local community event, or just swum the channel for the heck of it? If it’s engaging or inspirational to your customers, why not tell them about it?
If your newsletter is really good, your customers will forward it to friends or colleagues. This is when it becomes “viral” and things can start to blossom (don’t worry this is a good form of viral activity!).
Make it common practice to collect an email address from every customer who you deal with or who makes an enquiry. You can then let them know about special offers you run, and they will get the message instantly. For example, hoteliers, do you need to let a vacant room at short notice for a discounted price? Your offer is in your customers’ Inbox almost instantly, not en route via ‘snail mail’ or languishing on a booking website! Whatever trade you are in, there is a benefit in using email marketing techniques.
A second class postal database of 500 would cost £135.00 in stamps alone.
A custom email sent to 500 customers would cost just £49.00 + Vat
(And the message is received in seconds not days.)
There is a one-off initial cost for the design of the template (with unlimited changes until you are happy with the design), followed by subsequent small fee for each email sent. There is a monthly administration fee to the software providers, based on the number of active recipients.
You can send as many emails as you like per month, although it is not advisable to send too many as you may alienate your target audience. We can advise on this too.
Call us today on 01457 851155 to discuss your requirements and to recieve your no-obligation quotation..
Why not give us a call to discuss your individual requirements?
We offer free advice on how to maximise your email marketing strategy.
Call Freephone 0800 090 1075
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